Optimizing Payor Contracts: Seven Tips You Can Implement Today

Posted by Cindy Williams on Feb 21, 2023 8:41:10 AM
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Now that you have your payor contracts in place, it's time to optimize for patient acquisition. Here are seven tips you can implement today:



  1. Develop a strong online presence: In today's digital age, having a strong online presence is crucial for attracting patients. Make sure your website is user-friendly, mobile-responsive, and provides useful information such as location, services offered, and accepted payor contracts. To help with search, post blogs or press releases regarding payor contracts on website in "News and Resources".

  2. Leverage social media: Use social media platforms like Facebook, Twitter, and Instagram to engage with potential patients and promote your services. Consider offering patient testimonials or sharing educational content related to your area of expertise. Promote press releases regarding payor contracts through social media posts with links back to your blog or press release.

  3. Use email marketing: Email marketing can be an effective way to reach patients who have already expressed interest in your services. Consider sending out regular newsletters with updates on your services, recent medical breakthroughs, and health tips. Include updates on insurances you accept. 

  4. Offer telehealth services: In light of the COVID-19 pandemic, telehealth services have become more popular. Consider offering telehealth services through your accepted payor contracts as a way to reach patients who may not be able to come into your office.

  5. Host health events: Host health events such as health fairs, seminars, or webinars to promote your services and educate potential patients. You could also consider partnering with local community organizations or businesses to increase attendance and reach a wider audience.
  6. Encourage patient referrals: Encourage your current patients to refer their friends and family to your practice through word-of-mouth or by offering referral incentives.

  7. Build and maintain relationships with referring primary care physicians.

By implementing these marketing tips, healthcare providers can effectively promote their services through payor contracts and drive patient acquisition.

To learn more schedule a 1:1 consultation today.

About MPOWERHealth

MPOWERHealth is dedicated to empowering better healthcare through innovative solutions for physicians, hospitals, payors, employers, and consumers that optimize healthcare delivery for improved efficiencies, outcomes, and patient satisfaction. Its services include integrated physician networks that support collaboration between musculoskeletal providers; care management solutions, from transition care to remote patient monitoring for increased patient engagement and decreased re-admissions; best-in-class intraoperative neuromonitoring and surgical assist services for enhanced OR efficiencies and patient safety; and health plan solutions that create direct access to the highest level of conservative musculoskeletal care at a set cost. Headquartered in Addison, Texas, MPOWERHealth serves more than 400 physicians, more than 40,000 patients annually and more than 300 facilities in 24 states. For more information and to see the company's comprehensive service offerings, visit MPOWERHealth.

Topics: Orthopaedics, Neurosurgery, Neurosurgical Care, Musculoskeletal Care, Spine Bundles, Healthcare Analytics, Orthopedics, Physical Medicine and Rehabilitation, Independent Physicians, Value-based care, Technology, Texas, Georgia, Florida, Ohio, Oklahoma, Louisiana, Arizona, Practice Optimization, Advanced Payment Models, Payor Contracting, Hip and Knee Bundles, BCBSTX, Care Management, Transitional Care